Buzz is the Hyphen8 blog where we will share news, interesting nuggets, opinions and tips on what's happening in the cloud. There are different categories so you can easily find what you are interested in - we would love your feedback so please join in with the buzz...
It’s hardly surprising that many businesses are sceptical about the relevance of social media for B2B. The majority of high profile success stories still focus on B2C brands or high volume social support centres and it’s tricky to secure resources when ROI is hard to justify or if senior management just don’t get it.
However, if we think about the nature of B2B, it’s all about relationships, networking, collaborating and being social. So social media has simply created more ways for us to connect and communicate, with individuals or with groups involved in decision-making.
Let’s have a brief look at a few of the ways how:-
The number of social media channels is growing rapidly and not all of them will be relevant to your business – the trick is to first understand your social landscape, the opportunities and the potential impact on culture and resources.