Buzz is the Hyphen8 blog where we will share news, interesting nuggets, opinions and tips on what's happening in the cloud. There are different categories so you can easily find what you are interested in - we would love your feedback so please join in with the buzz...
I moved into a CRM consulting role around 13 years ago, when I was at PwC. At that time, there was much debate around what CRM actually meant and what was the best way to implement it. Experts, consultants and analysts world-wide talked, wrote and argued about how often CRM programmes failed, and what implementation “best practice” should be.
Over the years since, we have seen huge advances in what CRM technologies can offer, and a lot of blurb from CRM software vendors about what CRM is. So much so that many folks now perceive CRM as a “software application”.
For example, here is how Salesforce.com define CRM: http://www.salesforce.com/uk/crm/what-is-crm.jsp
But does CRM = Software? If so, the why with the considerable advances in…
Hyphen8 is very proud to have become one of the first Salesforce.org International Impact Partners. It got me thinking about what that really means.
We are extremely lucky to have been selected as the Salesforce consulting and implementation partner by a wide range of Not for Profit organisations, all of which do amazing work.
These organisations put their trust in us to work in partnership with their teams to design and craft solutions that enable them to transform the way they raise funds, make and monitor grants, manage their members and stakeholders, and much more,
So what is it that we partners offer to justify the investment?
We understand the platform.
Salesforce is continually innovating and releases a whole host of new features three times…