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Buzz is the Hyphen8 blog where we will share news, interesting nuggets, opinions and tips on what's happening in the cloud. There are different categories so you can easily find what you are interested in - we would love your feedback so please join in with the buzz...

11th October 2017

Salesforce “QuickStart” Programs Don’t Work!

I’ve been working in the Salesforce world for almost a decade now and, as many will no doubt agree, building solutions on Salesforce is Quick!
On the back of this benefit, many Salesforce consulting partners (and indeed, Salesforce themselves), promote so-called “QuickStart” programs to help new customers implement a CRM application within as little as 3-5 days!
Sounds great – doesn’t it? But is it really?
Within that supersonic time, they say they will gather requirements, configure the application, import your legacy data and train your users. Amazing, eh?
Well, it depends on what you are looking for. Personally, I don’t think so.
Here’s why:

QuickStart programs only deliver a very limited, basic application based on standard out of the box functionality (i.e. NOT tailored to…

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27th June 2016

8 things to consider BEFORE you start your CRM project

I moved into a CRM consulting role around 13 years ago, when I was at PwC. At that time, there was much debate around what CRM actually meant and what was the best way to implement it. Experts, consultants and analysts world-wide talked, wrote and argued about how often CRM programmes failed, and what implementation “best practice” should be.
Over the years since, we have seen huge advances in what CRM technologies can offer, and a lot of blurb from CRM software vendors about what CRM is. So much so that many folks now perceive CRM as a “software application”.
For example, here is how Salesforce.com define CRM: http://www.salesforce.com/uk/crm/what-is-crm.jsp
But does CRM = Software? If so, the why with the considerable advances in…

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