The UK economic climate remains rocky, with no immediate sign of a return to real growth. Our digital economy has shifted power from the insurance sellers to the insurance buyer. And, while interest rates lie on the floor, the pressure continues to bear on margins.

It is therefore essential, in this increasingly competitive market, for insurers to align their people, processes and systems to their customers’ needs, putting the customer at the heart of everything they do.

This paper discusses some of the challenges insurers face and how, with cloud computing, they can serve a better customer experience – to drive retention rates, dampen operational pains and attract a higher share of the customer wallet.